Zendesk rebranded their company using simple shapes to express the multiple ways they work with their clients. We concepted a shoot that would use large cutouts to do just this. With each shape, we imagined a set and characters to play the part. For example, their “CONNECT” set of shapes was a red ‘L’ and a white square. We imagined this shot to be a bird’s-eye view of a woman at a desk and a co-worker moving a box to his friend.
Art Direction/ Set Design: Adi Goodrich
Build: Dustin Ruegger
Wardrobe: Katrina Rumford
Production: Vacation Theory