Lyft

Lyft

During Lyft’s rebrand, we were tasked with visualizing what the new colorful world of Lyft looks like. Collaborating with the in-house creative team, we shot a library of images for use in social, advertising, and promotional content.  An airport, a restaurant, a university, a music festival! We designed a wide array of abstracted scenes inspired by the real world and filled them with playful personalities to show people using Lyft. 

Lyft
Lyft
Lyft
Lyft
Lyft
Lyft
Lyft

Photography & Set Design: Sing-Sing
Production: Connect the Dots, Meghan Gallagher
Lyft Creative Director: Jesse McMillin
Lyft Art Director / Designer: Will Geddes
Lyft Producer: Max Morse
Lighting: Gregory Brouillette, Chris Moore, Clay Rasmussen
Art Department: Dustin Ruegger, DD Rozas, Aaron Wiley, Cliff Collins, Sam Margherita
Wardrobe: Kat Rumford
Hair: Chanel Croker
Makeup: Erin Walters

Collaborative studio of
Adi Goodrich Designer & Sean Pecknold Director
Call us today on STUDIO@SING-SING.CO