![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/JOY_08_a5ONSMK.jpg.2194x1234_q80_replace_alpha-%23fff_upscale.jpg)
Joyfulosophy (:30)
We worked with the friendly folks at Mekanism to create this joyful spot for Cupcake Wines with choreographed moves and shifting sets. All shot in-camera during the last month of 2019.
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/JOY_06.jpg.2600x1462_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/JOY_10.jpg.2600x1462_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/JOY_02.jpg.2600x1462_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/CO3A4570.jpg.1828x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/CO3A4048.jpg.4114x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/CO3A4106.jpg.1828x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/CO3A4381.jpg.4114x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/CO3A4544.jpg.4114x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/JOY_04.jpg.2600x1462_q80_replace_alpha-%23fff_upscale.jpg)
![Joyfulosophy](/media/thumbs/uploads/works/work/joyfulosophy/JOY_12.jpg.2600x1462_q80_replace_alpha-%23fff_upscale.jpg)
Directed by: Sing-Sing
Producer: Sarah Haber
Production Design: Sing-Sing / Adi Goodrich
DP: Peter Mosiman
Leadman: Dustin Ruegger
Sound & Music: Antfood
Colorist: Kaitlyn Battistelli
Edit / VFX: Ethos
Art Coordinator: Dröfn Ösp Snorradóttir-Rozas
Assistant Designer: Patrick Blanchard
Choreographer: Steven Reker
Wardrobe Stylist: Elizabeth Warn
Agency: Mekanism, SF
Creative Director: Jen Miller
Copywriter: Caroline Johnson
Mekanism Producer: Kara Bello