Aïzone is the Middle East’s leading emporium for edgy fashion labels. The brand is geared toward young, trendy customers ready to catch the next fashion wave. We worked with Sagmeister & Walsh on this optical illusion campaign for the brand. We built massive sets with hand-made patterns and custom-painted wardrobe, hair, and makeup. Not only did we design and build these sets, we also photographed the campaign as one of our first collaborations as Sing-Sing.
Concept & Design: Jessica Walsh, Sagmeister & Walsh
Wardrobe: Kat Rumford & Adi Goodrich
Production: Vacation Theory
Set Design & Build: Sing-Sing
Lead Builder : Dustin Rugger
Makeup: Anastasia Durasova