![RAC - EGO Album Artwork & Design](/media/thumbs/uploads/works/work/rac__ego/Ego.jpg.3364x3364_q80_replace_alpha-%23fff_upscale.jpg)
RAC - Ego
RAC commissioned Sing-Sing to work as Creative Directors on their new album Ego. We made four colorful quadrants that could be released one-by-one as four separate singles. When the full album was released all four quadrants came together to be the final album cover for RAC’s Ego.
![RAC - Ego](/media/thumbs/uploads/works/work/rac__ego/TheBeautifulGame.jpg.2742x2742_q80_replace_alpha-%23fff_upscale.jpg)
![RAC - Ego](/media/thumbs/uploads/works/work/rac__ego/IStillWannaKnow.jpg.2742x2742_q80_replace_alpha-%23fff_upscale.jpg)
![RAC - Ego](/media/thumbs/uploads/works/work/rac__ego/Unusual.jpg.2742x2742_q80_replace_alpha-%23fff_upscale.jpg)
![RAC - Ego](/media/thumbs/uploads/works/work/rac__ego/ThisSong.jpg.2742x2743_q80_replace_alpha-%23fff_upscale.jpg)
For the graphic design portion of the project, Sing-Sing abstracted the shapes of the album’s artwork to simple line work and created the interior jackets, a pull out poster, and the vinyl labels all within the same vocabulary.
![RAC - Ego](/media/thumbs/uploads/works/work/rac__ego/rac-ego_1200x-1200x1200.jpg.1794x1794_q80_replace_alpha-%23fff_upscale.jpg)
![RAC - Ego](/media/thumbs/uploads/works/work/rac__ego/rac-ego1_1200x-1200x1200.jpg.1794x1794_q80_replace_alpha-%23fff_upscale.jpg)
Creative Direction: Sing-Sing
Set Design: Adi Goodrich
Photography: Sing-Sing
Set Build: Dustin Ruegger
Art Assistant: Becki Chernoff
Graphic Design: Adi Goodrich
Graphic Design Assistant: Caitlin Conlen
![RAC - Ego](/media/thumbs/uploads/works/work/rac__ego/Screen_Shot_2020-02-02_at_12.15.36_PM.png.4114x2311_q80_replace_alpha-%23fff_upscale.jpg)