![Lyft](/media/thumbs/uploads/works/work/lyft/SING_SING_LYFT_WIDE_bxnMVyF.jpg.2520x1551_q80_replace_alpha-%23fff_upscale.jpg)
Lyft
During Lyft’s rebrand, we were tasked with visualizing what the new colorful world of Lyft looks like. Collaborating with the in-house creative team, we shot a library of images for use in social, advertising, and promotional content. An airport, a restaurant, a university, a music festival! We designed a wide array of abstracted scenes inspired by the real world and filled them with playful personalities to show people using Lyft.
![Lyft](/media/thumbs/uploads/works/work/lyft/RESTAURANT_MODELS_03_0053_rgb-1-1681x1200.jpg.2194x1566_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/RESTAURANT_MODELS_03_0006-865x1200.jpg.1056x1464_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/RESTAURANT_STILL-LIFE_012.jpg.1828x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/ABSTRACT_CAR_01_0035_cw_vh1.jpg.4114x2743_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/ARENA_MODELS_01_109_SD_cw.jpg.4114x2659_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/OFFICE_MODELS_06_048_cw_JM3_cw_JM_cw.jpg.4114x2743_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/SHOT_14_COLLEGE_DAY_MODELS_184_RDR2_cw.jpg.4114x2743_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/RED_CARPET_MODELS_NIGHT_03_0031_rgb.jpg.4114x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/Lyft_180107__Campus_10_Stairs_rgb.jpg.4114x2768_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/Lyft_180107__HandPhone_X_02_Aqua_rgb.jpg.1848x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/Lyft_180107__HandPhone_X_03_DustyRose_rgb.jpg.1848x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/Lyft_180107__HandPhone_X_01_Desert_rgb.jpg.1848x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/Lyft_180107__LyftLine_Front_02_rgb.jpg.2194x1463_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/ABSTRACT_CAR_04_0049_rgb.jpg.1828x2742_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/Lyft_180107__LyftLine_Aerial_02_rgb.jpg.1998x2744_q80_replace_alpha-%23fff_upscale.jpg)
![Lyft](/media/thumbs/uploads/works/work/lyft/LYFT_Panorama_Night-Day_rgb_zueXGfh.jpg.2520x1560_q80_replace_alpha-%23fff_upscale.jpg)
Photography & Set Design: Sing-Sing
Production: Connect the Dots, Meghan Gallagher
Lyft Creative Director: Jesse McMillin
Lyft Art Director / Designer: Will Geddes
Lyft Producer: Max Morse
Lighting: Gregory Brouillette, Chris Moore, Clay Rasmussen
Art Department: Dustin Ruegger, DD Rozas, Aaron Wiley, Cliff Collins, Sam Margherita
Wardrobe: Kat Rumford
Hair: Chanel Croker
Makeup: Erin Walters